Social Media Buzz
Social Media. It’s been buzzing around for a while now, but what exactly is it? I wasn’t really sure either so when I got asked to start doing some research and integrate this into my company, I figured I better take action. Last Friday attended a social media presentation at Mcgill, by Jeff Scott. It was very interesting to see what tools are out there to help you ad your company broadcast itself, and sometimes, it’s completely FREE!
Applications such as Facebook, Twitter and LinkedIn are 3 of the biggest Social Media tools available right now. Advertising on Facebook costs next to nothing AND can give you thousands of impressions. Linked In connects you to the business world and is your business network. You can refer people to jobs, post your own CV, and converse with other business professionals to learn more about a certain field. What great system! Twitter is something else too! And no, its not just about knowing what your next door neighbor had for breakfast. In fact, Jeff told us of one case where someone used it in a crisis situation and had his friend bail him out of jail when he was all traveling in Egypt. Check out the whole story at http://www.washingtonpost.com/wp-dyn/content/article/2008/04/18/AR2008041802803.html.
Companies also have to keep in mind that monitoring is very important. Finding out what people are saying about your company in blogs, on Twitter or wherever it might be, is important for you to know, and if need be, react! For example, the two videos posted above were posted on Youtube. The first is of a very bad parking job of someone running over a Hyundai car, caught by the parking lot security camera. The second, is Hyundai’s response via Youtube once seeing this video. A classic example of monitoring, finding something on social media and responding via Social Media! How cool is that!
Social Media is everywhere now and to keep a competitive advantage and be visible to your audience, you’ll most likely have to start getting on board with this. Good luck and have fun! This is only the beginning.
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Anyone else have any cool stories you’d like to share? I’d love to hear them and Im sure others would too!
